We live in a digital world, and every single business has an online presence of some sort, and marketing simply must be in digital form if you are to stand any chance of carving out a share of the global market in your chosen industry. The term digital marketing covers many avenues and here are the main aspects of a digital marketing campaign that might benefit your business.
Lead Generation Marketing
You may have already heard the term “lead generation marketing”, which is a form of generating sales enquires by using digital platforms such as prominent social media sites like Facebook, Twitter and Instagram. This is an effective strategy to increase online sales/conversions, and by approaching a leading digital marketing agency, you can take the first steps to generating serious leads that you can convert into sales.
Search Engine Optimisation
We all know that Google is a very popular search engine, and one that is used daily by millions of consumers to source products and services online, and search engine optimisation (SEO) is the ability to improve a website’s rankings within a search engine. What can SEO do for your business? It can greatly increase the number of visitors to your company website, and as we all know, more site visits lead to more sales. The strategies involve the correct insertion of key words into the website, which improves the site’s rankings when those keywords are used in a search, and over a period of time, your business should see a dramatic increase in site traffic.
Social Media Marketing
If you thought social media giants like Facebook and Twitter are used solely for social chit-chat, think again, as millions of online consumers purchase products and services via social media websites. The first step is to create an account with all the major social media websites, then with regular posting of quality content, you will gradually build up a following. You can link your social media accounts directly to your company website, or you can create purchasing platforms on your social media pages that allow people to order products or services.
You would be forgiven for thinking that email marketing is old hat, although nothing could be further from the truth, and a well-designed email marketing campaign can drum up a lot of business, especially when you offer loyalty rewards to existing customers. Research tell us that people are far more likely to open an email that an SMS message, so email marketing is still very productive, providing, of course, that it is done properly.
This is another effective marketing strategy that involves commissioning content writers to write high quality blogs that are related to your industry, and these blogs contain links to your website. The blogs are posted on blogging sites with high readership and should a user click on one of the links, they will be directed to your landing page.
Digital marketing is not an optional extra these days, rather it should be viewed as a necessary expense that will produce the desired results.